Cookie Policy

Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit a website. These files contain information that helps websites remember your preferences and improve your browsing experience. At LeadMatrix, we use cookies to ensure our digital marketing platform works efficiently and to provide you with personalized content and services.

When you visit our website, we may place one or more cookies on your device. These cookies allow us to recognize your device when you return, remember your preferences, and analyze how you interact with our marketing solutions and services. This information helps us continuously improve our platform and deliver better results for your digital marketing campaigns.

At LeadMatrix, we strategically use cookies to enhance your experience with our digital marketing solutions platform. Our primary goals include improving website functionality, analyzing performance, personalizing content, and optimizing our marketing campaigns for better results.

Platform Functionality

Our cookies ensure that our digital marketing platform operates smoothly. They help maintain user sessions, remember login credentials securely, load balanced content efficiently, and provide real-time data visualization without page refreshes. This creates a seamless experience for managing your marketing campaigns, analyzing performance metrics, and optimizing your digital presence.

Performance Analytics

We use analytics cookies to understand how users interact with our platform and website. This data helps us identify popular features, optimize page loading times, and improve user interface elements. By analyzing traffic patterns, session durations, and conversion funnels, we can enhance our digital marketing solutions to better serve your business needs.

Marketing Optimization

Marketing cookies help us deliver more relevant content and advertisements to you. They track which pages you've visited, what services you've shown interest in, and how you interact with our content. This enables us to create more targeted marketing campaigns and provide personalized recommendations for our digital marketing solutions that align with your business goals.

Customer Support

Some cookies support our customer service features, including live chat functionality, help ticket systems, and user feedback collection. These cookies ensure that when you need assistance with our digital marketing services, you receive prompt and relevant support tailored to your specific situation.

We work with trusted third-party service providers to enhance our digital marketing platform and provide you with comprehensive solutions. These partners may set cookies on your device to help us deliver better services and measure the effectiveness of our marketing campaigns.

You have several options for managing cookies on your device. Depending on your browser and preferences, you can control which cookies are set, how long they're stored, and whether they're shared with third parties.

Mobile Device Settings

Mobile devices also offer cookie controls, though they may be located in different settings menus. You can typically find these in your device's privacy or security settings, or within individual app settings for browsers.

The duration that cookies remain on your device depends on their type and purpose. We categorize our cookies by their storage periods to ensure transparency about data retention.

We may update this Cookie Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will update the "Last updated" date at the top of this policy and provide notice of significant changes.

Types of Changes

• Minor Updates: These include clarifications, corrections, or minor adjustments to existing language. We may make these changes without prior notice.
• Material Changes: These include changes to cookie categories, new third-party integrations, or significant changes to data usage. We will notify users of material changes via email or prominent website notice.
• Legal Compliance: We may update this policy to comply with new regulations or legal requirements, particularly regarding data protection and privacy laws.

Your Continued Use

Your continued use of our website and digital marketing platform after any changes to this Cookie Policy constitutes your acceptance of the updated terms. If you do not agree with the changes, you should stop using our services and consider disabling cookies in your browser settings.