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Privacy Policy

Your privacy is fundamental to our operations. This policy outlines how LeadMatrix Digital Marketing Solutions collects, uses, protects, and respects your personal information.

Last Updated: December 2024
Introduction

Our Commitment to Your Privacy

At LeadMatrix Digital Marketing Solutions, we understand that your personal information is valuable and deserves the highest level of protection. This Privacy Policy explains in detail how we collect, use, store, and safeguard your information when you use our services, visit our website, or interact with our digital marketing solutions.

We are committed to maintaining transparency about our data practices and ensuring that you have full control over your personal information. This policy applies to all our services, including our website, digital marketing tools, client portals, and any other platforms we operate.

Quick Summary

We collect only necessary information to provide our services effectively

Your data is encrypted and stored securely on protected servers

You have full control over your personal information and can request deletion at any time

We never sell, trade, or rent your personal information to third parties

Data Collection

Information We Collect

We collect various types of information to provide and improve our digital marketing services to you.

Personal Information

  • • Full name and contact details
  • • Email address and phone number
  • • Business information and job title
  • • Company name and industry
  • • Communication preferences

Business Data

  • • Marketing campaign performance
  • • Website analytics and metrics
  • • Lead generation statistics
  • • Conversion tracking data
  • • Customer journey analytics

Technical Information

  • • IP address and browser type
  • • Device information and operating system
  • • Cookies and tracking technologies
  • • Website usage patterns
  • • Performance and error data

How We Collect Information

Direct Collection

Information you provide directly through our contact forms, service inquiries, client onboarding, and ongoing communications with our team.

Automated Collection

Data collected automatically through cookies, analytics tools, and tracking technologies when you visit our website or use our services.

Third-Party Sources

Information obtained from business partners, marketing platforms, and other legitimate sources to enhance our service delivery.

Service Integration

Data from integrated marketing tools, CRM systems, and advertising platforms that you connect to our services.

Data Usage

How We Use Your Information

We use your personal information exclusively to deliver exceptional digital marketing services and enhance your experience with LeadMatrix. Every piece of data we collect serves a specific, legitimate business purpose.

Service Provision

Delivering our digital marketing solutions, managing campaigns, and providing customer support.

Communication

Sending service updates, important notifications, and marketing communications you've opted into.

Improvement and Analytics

Analyzing usage patterns to improve our services, develop new features, and optimize performance.

Primary Uses

Marketing Campaign Management

Creating, managing, and optimizing digital marketing campaigns across various platforms.

Lead Generation and Nurturing

Capturing, qualifying, and nurturing leads through automated workflows and personalized content.

Performance Analytics

Tracking campaign performance, ROI metrics, and conversion rates to deliver measurable results.

Customer Support

Providing responsive support, addressing inquiries, and resolving technical issues promptly.

Legal Compliance

Ensuring compliance with applicable laws, regulations, and industry standards.

Data Sharing

Information Sharing and Disclosure

We maintain strict controls over how your information is shared and only disclose data under specific, limited circumstances.

We Do NOT Sell Your Data

LeadMatrix Digital Marketing Solutions never sells, rents, or trades your personal information to third parties for commercial purposes. Your trust is more valuable than any potential revenue from data sales.

Zero Tolerance Policy

We maintain a strict zero-tolerance policy for unauthorized data sharing or selling.

Limited Sharing Scenarios

We may share your information only in these specific situations, always with your interests protected:

  • • With your explicit consent
  • • To comply with legal obligations
  • • To protect our rights and safety
  • • In business transfers with safeguards

Authorized Third-Party Recipients

Service Providers

Trusted partners who help us deliver our services under strict confidentiality agreements.

Legal Authorities

Government agencies and law enforcement when legally required or to protect rights and safety.

Business Transfers

In case of merger, acquisition, or sale, with equivalent privacy protections maintained.

Enterprise-Grade Security

We implement comprehensive security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction.

256-bit SSL encryption for data transmission
Encrypted database storage with access controls
Regular security audits and penetration testing
Multi-factor authentication and role-based access
Security Measures

Data Security and Protection

Your data security is our top priority. We employ industry-leading security technologies and follow strict protocols to ensure your information remains protected at all times.

Technical Safeguards

Advanced technical measures including firewalls, intrusion detection systems, and continuous monitoring.

  • • End-to-end encryption for sensitive data
  • • Secure cloud infrastructure with redundancy
  • • Automated security monitoring and alerts

Operational Security

Strict operational procedures and employee training to maintain security standards.

  • • Regular security training for all staff
  • • Background checks for personnel with data access
  • • Incident response and breach notification procedures

Compliance Standards

Adherence to international security standards and regulations.

  • • ISO 27001 information security management
  • • GDPR compliance for European users
  • • SOC 2 Type II certification
Your Rights

Your Rights and Choices

We believe you should have complete control over your personal information. Here are your rights and the choices available to you.

Access Rights

Request a copy of all personal information we hold about you in a portable format.

  • • View your personal data
  • • Download your information
  • • Receive data in common formats

Correction Rights

Update or correct any inaccurate or incomplete personal information in our systems.

  • • Edit contact information
  • • Update business details
  • • Modify preferences

Deletion Rights

Request permanent deletion of your personal information from our systems.

  • • Remove personal data
  • • Delete account information
  • • Erase marketing history

Restriction Rights

Limit how we process your personal information in certain circumstances.

  • • Pause data processing
  • • Restrict certain uses
  • • Control automated decisions

Portability Rights

Transfer your personal information to another service provider if desired.

  • • Export your data
  • • Transfer to competitors
  • • Use with other services

Objection Rights

Object to certain types of data processing, including marketing communications.

  • • Opt-out of marketing
  • • Decline profiling
  • • Withdraw consent

How to Exercise Your Rights

1

Submit Request

Contact our privacy team with your specific request using the contact information provided below.

2

Identity Verification

We'll verify your identity to ensure we're responding to the right person for security purposes.

3

Response Delivery

We'll fulfill your request within 30 days and provide confirmation of completion.

Important: Some requests may require additional information to process. We'll contact you if we need clarification.

Cookies & Tracking

Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience, analyze website performance, and provide personalized content and services.

What Are Cookies?

Small text files stored on your device that help websites remember your preferences and improve user experience.

Why We Use Them

To remember your login status, remember your preferences, analyze site usage, and deliver relevant content and advertising.

Your Control

You can manage cookie preferences through your browser settings or our cookie consent manager.

Essential Cookies

Always Active

Necessary for website functionality and security.

  • • Login authentication and session management
  • • Security and fraud prevention
  • • Load balancing and performance
  • • Form submissions and user preferences

Analytics Cookies

Help us understand how visitors use our website.

  • • Google Analytics for usage statistics
  • • Page view tracking and user paths
  • • Performance monitoring and optimization
  • • A/B testing for improvements

Marketing Cookies

Used to deliver personalized advertising and content.

  • • Advertising targeting and retargeting
  • • Social media integration and tracking
  • • Content personalization
  • • Conversion tracking and attribution

Managing Your Cookie Preferences

Browser Settings

Most browsers allow you to control cookies through their settings. You can:

  • • Block all cookies
  • • Block third-party cookies only
  • • Delete cookies after each session
  • • Get notified when cookies are set

Our Cookie Manager

Use our preference center to customize cookie settings:

Data Lifecycle

Data Retention

We retain your personal information only as long as necessary to fulfill the purposes outlined in this policy or as required by law.

Active Account Data

Retained while your account is active and for 30 days after closure.

Marketing Analytics

Kept for 24 months to measure campaign effectiveness and ROI.

Legal Compliance

Business records maintained for 7 years to comply with regulations.

Cookies & Tracking

Automatically expire according to browser settings, typically 12-24 months.

Automated Data Deletion Process

1

Automated Monitoring

Our systems continuously monitor data retention periods and automatically identify records that can be deleted.

2

Secure Deletion

When retention periods expire, data is permanently and securely deleted from our systems using industry-standard methods.

3

Audit Logging

All deletion activities are logged for compliance and audit purposes, ensuring transparency in our data management practices.

Global Operations

LeadMatrix operates globally, and your information may be transferred to and processed in countries other than your own. We ensure all transfers comply with applicable data protection laws.

Adequate Protection

All international transfers are subject to appropriate safeguards and protection mechanisms.

Standard Contractual Clauses

We use EU-approved Standard Contractual Clauses for transfers to countries without adequate protection.

Privacy Shield Compliance

Where applicable, we comply with Privacy Shield frameworks for US data transfers.

International Transfers

Cross-Border Data Processing

As a global digital marketing company, we may transfer your personal information across international borders to provide you with the best possible service and support.

Primary Data Centers

We maintain secure data centers in multiple regions to ensure optimal performance and data residency compliance.

North America

United States, Canada

Europe

Ireland, Germany

Asia Pacific

Singapore, Australia

Southeast Asia

Philippines, Malaysia

Safeguards for International Transfers

  • Binding Corporate Rules (BCRs) for intra-group transfers
  • Encryption of data in transit and at rest
  • Regular security audits and compliance monitoring
  • Data processing agreements with third-party service providers
Child Safety

Children's Privacy Protection

We are committed to protecting the privacy of children and do not knowingly collect personal information from individuals under the age of 16.

Age Restrictions

Our services are designed for business professionals and organizations. We do not intentionally collect information from children under 16 years of age.

  • • No marketing to individuals under 16
  • • No registration for users under 16
  • • No collection of children's information

Parental Controls

If we become aware that we have inadvertently collected information from a child under 16, we will take steps to delete such information promptly.

  • • Immediate deletion procedures
  • • Parent notification when possible
  • • Enhanced verification processes

What to Do If You're a Parent or Guardian

If you believe your child has provided us with personal information, please contact us immediately so we can take appropriate action.

Report Concerns

Contact us immediately if you suspect unauthorized collection of your child's information.

Request Deletion

We will promptly delete any information we have collected about your child upon request.

Verify Actions

We will confirm when the information has been completely removed from our systems.

Policy Updates

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors.

1

Notification of Changes

We will notify you of any material changes to this Privacy Policy by posting an updated version on our website and sending email notifications to registered users.

2

Effective Date

Changes will include an updated "Last Modified" date and will typically become effective 30 days after posting, giving you time to review and understand the changes.

3

Continued Use

Your continued use of our services after the effective date constitutes acceptance of the updated Privacy Policy. If you disagree with any changes, you may discontinue use of our services.

Types of Policy Updates

Minor Updates

Clarifications, corrections, or minor administrative changes that don't affect your rights or our data practices.

Significant Changes

Modifications to data collection, usage, sharing, or your rights will receive enhanced notification and explanation.

Regulatory Compliance

Updates required by law or to comply with new regulations, such as GDPR, CCPA, or other privacy laws.

Security Enhancements

Improvements to our data security measures and protection protocols to better safeguard your information.

Stay Informed: We recommend checking this Privacy Policy periodically to stay informed about how we protect your information.

Contact Us

Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please don't hesitate to contact us.

Get in Touch

Office Address

LeadMatrix Digital Marketing Solutions
Ortigas Center, Pasig City
Metro Manila, Philippines

Phone Number

+63 2 8637 8899

Email Address

[email protected]

Business Hours

Monday - Friday: 9:00 AM - 6:00 PM PST
Saturday - Sunday: Closed

Privacy Officer Contact

For specific privacy-related inquiries or to exercise your data rights, you can reach our dedicated Privacy Officer directly.

Data Subject Requests

Access, correction, deletion, or portability requests

[email protected]

Security Concerns

Report security vulnerabilities or data incidents

[email protected]

General Privacy Questions

Questions about our privacy practices or policies

[email protected]

Response Time: We aim to respond to all privacy-related inquiries within 48 hours during business days.